经济管理学院，管理科学与工程系，讲师；

研究方向：新型旅游信息系统管理、数据分析、消费者行为研究、电子商务等；

主讲课程：《程序设计综合实训》等；

邮箱：boyi_star@zstu.edu.cn；

代表性论文：

[1] Li, S., Zhu, B*., & Yu, Z. (2023). The Impact of Cue-Interaction Stimulation on Impulse Buying Intention on Virtual Reality Tourism E-commerce Platforms. Journal of Travel Research. (Q1, IF: 9.7, FMS A, Top期刊, ABS四星)

[2] Li, S., Li, Z., Zhu, B*., Zhu, H., & Yu, Z. (2024). Impact of peer-to-peer online experience on Cultural Tourism Marketing. Journal of Vacation Marketing. (Q2, IF: 4.5, FMS C, ABS一星)

[3] Li, S., Zhu, B., Zhu, H., &Yu, Z. (2024). Co-Creation of Metaverse Brands Equity with the Impact of Celebrity Virtual Images and Real-life Influence: From the Perspective of Experience-Dominant logic. Electronic Commerce Research. (Q2, IF: 4, FMS C, ABS二星)

[4] Li, S., Zhu, B., Zhu, H., &Yu, Z. (2024). Consumer Sticky Purchase Intention for Personalized Digital Collections of Cultural Heritage in Metaverse: From the Prospective of Self-concept. Electronic Commerce Research. (Q2, IF: 4, FMS C, ABS二星)

[5] Li, S., Wen, Z., Zhu, L., Li, J., Zhu, H., Zhu, B*., & Zu, H. (2024). The Influence of Learning Team on User Creativity in Online Learning Community. SAGE Open. (Q1, IF: 2.3)

[6] Li, S., Peng, K., Zhu, B*., & Liu, F. (2024). Research on the Impact Mechanism of Knowledge Co-creation Virtual Teachers on Learner Creativity: From the Perspective of Social Facilitation. Education and Information Technologies. (Q1, IF: 4.8)

[7] Li, S., Zhu, B., Zhang, Y., Liu, F., & Yu, Z. (2024). A two-stage nonlinear user satisfaction decision model based on online review mining: Considering non-compensatory and compensatory stages. Journal of Theoretical and Applied Electronic Commerce Research. (Q1, IF: 5.1)

[8] Li, S., Zhu, B., Zhu, H., Liu, F., Zhang, Y., Wang, R., & Lu, H. (2022). Heterogeneous attention concentration link prediction algorithm for attracting customer flow in online brand community. IEEE Access.

[9] Li, S., Li, R., Zhu, B., Zhang, B., Li, J., Liu, F., Wei, Y. (2023). Research on User's Highly Sensitive Privacy Disclosure Intention in Home Intelligent Health Service System: A Perspective from Trust Enhancement Mechanism. Digital Health.

[10] Li, S., Zhu, L., Zhu, B., Wang, R., Zheng, L., Yu, Z., & Lu, H. (2020). Mining technology hot spots in the 3D printing industry for technology strategic planning based on MRCAI. Journal of Intelligent & Fuzzy Systems.

主持/参与科研项目

[1]上海市科委软课题重点项目:《价值共创的互助养老时间币智联区块链系统构建及实证研究》，2023-2024，结题，参与

[2]上海市科委软课题重点项目:《社区智慧养老新服务的边缘智能口碑区块链系统构建及实证研究》，2021-2022，结题，参与

学术服务：

国际期刊审稿人：《Journal of Vacation Marketing》